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What is content?
Informative and relevant information. Content addresses specific topics that are valuable to your target audience. It should be helpful, appropriate, and entertaining.
What is content marketing?
A strategic approach that builds relationships through consistent and reliable content. It’s content that is equipped to engage and retain a clearly defined audience.
Why is content marketing important?
Content connects people to your brand. Content marketing allows you to target and personalize your approach without overwhelming your audience.
What are the benefits of content marketing?
Content marketing can boost your brand in a personalized way. It increases brand awareness and visibility. It builds engagement and relationships. It allows you to target your audience, reach them, and grow your brand’s digital traffic.
What are the results of content marketing?
Visibility and engagement, your content brings about traffic and retention to your brand.